The myth of excellence : why great companies never try to be the best at everything / Frederick A. Crawford and Ryan Mathews.

By: Contributor(s): Material type: TextPublication details: New York : Three Rivers Press, c2001.Edition: 1st pbk. edDescription: xx, 251 p. : ill. ; 25 cmISBN:
  • 0609810014 (pbk.)
Subject(s):
Contents:
Field notes from the commercial wilderness -- The new model for consumer relevancy -- Would I lie to you? : the overrated importance of lowest price -- I can't get no satisfaction : service with a smile? -- I still haven't found what I'm looking for : access, physical and psychological -- Why "good" is good enough : choice and the issue of product bandwidth -- Do you really get me? : the experience factor -- Making consumer relevancy work -- Supply-chain realities -- Consumer relevancy and the future.
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Holdings
Item type Current library Call number Status Barcode
Book Storms Research Center Main Collection HF 5415.2 .C76 2001 (Browse shelf(Opens below)) Available 98620457

Originally published in hardcover: New York : Crown Business, 2001.

Includes bibliographical references (p. 239-241) and index.

Field notes from the commercial wilderness -- The new model for consumer relevancy -- Would I lie to you? : the overrated importance of lowest price -- I can't get no satisfaction : service with a smile? -- I still haven't found what I'm looking for : access, physical and psychological -- Why "good" is good enough : choice and the issue of product bandwidth -- Do you really get me? : the experience factor -- Making consumer relevancy work -- Supply-chain realities -- Consumer relevancy and the future.

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