The myth of excellence : (Record no. 93566)

MARC details
000 -LEADER
fixed length control field 01845nam a2200385Ia 4500
001 - CONTROL NUMBER
control field ocm52471288
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20251028092105.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 040920s2001 nyua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0609810014 (pbk.)
035 ## - SYSTEM CONTROL NUMBER
System control number (Sirsi) i9780609810019
035 ## - SYSTEM CONTROL NUMBER
System control number (Sirsi) i9780609810019
035 ## - SYSTEM CONTROL NUMBER
System control number (Sirsi) i9780609810019
035 ## - SYSTEM CONTROL NUMBER
System control number (Sirsi) i9780609810019
035 ## - SYSTEM CONTROL NUMBER
Canceled/invalid control number (Sirsi) 136392
040 ## - CATALOGING SOURCE
Original cataloging agency USC
Transcribing agency USC
Modifying agency VF$
043 ## - GEOGRAPHIC AREA CODE
Geographic area code n-us---
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) HF 5415.2 .C76 2001
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Crawford, Frederick A.
245 14 - TITLE STATEMENT
Title The myth of excellence :
Remainder of title why great companies never try to be the best at everything /
Statement of responsibility, etc. Frederick A. Crawford and Ryan Mathews.
250 ## - EDITION STATEMENT
Edition statement 1st pbk. ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. Three Rivers Press,
Date of publication, distribution, etc. c2001.
300 ## - PHYSICAL DESCRIPTION
Extent xx, 251 p. :
Other physical details ill. ;
Dimensions 25 cm.
500 ## - GENERAL NOTE
General note Originally published in hardcover: New York : Crown Business, 2001.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (p. 239-241) and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Field notes from the commercial wilderness -- The new model for consumer relevancy -- Would I lie to you? : the overrated importance of lowest price -- I can't get no satisfaction : service with a smile? -- I still haven't found what I'm looking for : access, physical and psychological -- Why "good" is good enough : choice and the issue of product bandwidth -- Do you really get me? : the experience factor -- Making consumer relevancy work -- Supply-chain realities -- Consumer relevancy and the future.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research
Form subdivision Case studies.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer behavior
Form subdivision Case studies.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Shopping
Form subdivision Case studies.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Recherche
-- Cas, ?? tudes de.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consommateurs
General subdivision Comportement
-- Cas, ???�tudes de.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Magasinage
Form subdivision Cas, ???�tudes de.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Mathews, Ryan.
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Library of Congress Classification     Storms Research Center Storms Research Center Main Collection 10/28/2025   HF 5415.2 .C76 2001 98620457 10/28/2025 15.48 10/28/2025 Book