The myth of excellence : why great companies never try to be the best at everything /
Crawford, Frederick A.
The myth of excellence : why great companies never try to be the best at everything / Frederick A. Crawford and Ryan Mathews. - 1st pbk. ed. - New York : Three Rivers Press, c2001. - xx, 251 p. : ill. ; 25 cm.
Originally published in hardcover: New York : Crown Business, 2001.
Includes bibliographical references (p. 239-241) and index.
Field notes from the commercial wilderness -- The new model for consumer relevancy -- Would I lie to you? : the overrated importance of lowest price -- I can't get no satisfaction : service with a smile? -- I still haven't found what I'm looking for : access, physical and psychological -- Why "good" is good enough : choice and the issue of product bandwidth -- Do you really get me? : the experience factor -- Making consumer relevancy work -- Supply-chain realities -- Consumer relevancy and the future.
0609810014 (pbk.)
Marketing research--Case studies.
Consumer behavior--Case studies.
Shopping--Case studies.
Marketing--Recherche--Cas, ?? tudes de.
Consommateurs--Comportement--Cas, ???�tudes de.
Magasinage--Cas, ???�tudes de.
The myth of excellence : why great companies never try to be the best at everything / Frederick A. Crawford and Ryan Mathews. - 1st pbk. ed. - New York : Three Rivers Press, c2001. - xx, 251 p. : ill. ; 25 cm.
Originally published in hardcover: New York : Crown Business, 2001.
Includes bibliographical references (p. 239-241) and index.
Field notes from the commercial wilderness -- The new model for consumer relevancy -- Would I lie to you? : the overrated importance of lowest price -- I can't get no satisfaction : service with a smile? -- I still haven't found what I'm looking for : access, physical and psychological -- Why "good" is good enough : choice and the issue of product bandwidth -- Do you really get me? : the experience factor -- Making consumer relevancy work -- Supply-chain realities -- Consumer relevancy and the future.
0609810014 (pbk.)
Marketing research--Case studies.
Consumer behavior--Case studies.
Shopping--Case studies.
Marketing--Recherche--Cas, ?? tudes de.
Consommateurs--Comportement--Cas, ???�tudes de.
Magasinage--Cas, ???�tudes de.