Advertising media planning : a brand management approach / Larry D. Kelley and Donald W. Jugenheimer.

By: Contributor(s): Material type: TextPublication details: Armonk, N.Y. : M.E. Sharpe, c2004.Description: vii, 144 p. ; 24 cmISBN:
  • 0765613093 (alk. paper)
Subject(s): LOC classification:
  • HF 5826.5 .K45 2004
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Holdings
Item type Current library Call number Status Barcode
Book Storms Research Center Main Collection HF 5826.5 .K45 2004 (Browse shelf(Opens below)) Available 98620290

Includes bibliographical references and index.

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