Advertising media planning : a brand management approach /

Kelley, Larry D., 1955-

Advertising media planning : a brand management approach / Larry D. Kelley and Donald W. Jugenheimer. - Armonk, N.Y. : M.E. Sharpe, c2004. - vii, 144 p. ; 24 cm.

Includes bibliographical references and index.

0765613093 (alk. paper)

2003050600


Advertising media planning.
Brand name products.
Marketing.

HF 5826.5 / .K45 2004