Advertising media planning : (Record no. 93435)

MARC details
000 -LEADER
fixed length control field 00999cam a22003254a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20251028092103.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 040909s2004 nyu b 001 0 eng
001 - CONTROL NUMBER
control field ocm52134531
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2003050600
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0765613093 (alk. paper)
035 ## - SYSTEM CONTROL NUMBER
System control number (Sirsi) i9780765613097
035 ## - SYSTEM CONTROL NUMBER
System control number (Sirsi) i9780765613097
035 ## - SYSTEM CONTROL NUMBER
System control number (Sirsi) i9780765613097
035 ## - SYSTEM CONTROL NUMBER
Canceled/invalid control number (Sirsi) 135792
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency VF$
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5826.5
Item number .K45 2004
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) HF 5826.5 .K45 2004
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kelley, Larry D.,
Dates associated with a name 1955-
245 10 - TITLE STATEMENT
Title Advertising media planning :
Remainder of title a brand management approach /
Statement of responsibility, etc. Larry D. Kelley and Donald W. Jugenheimer.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Armonk, N.Y. :
Name of publisher, distributor, etc. M.E. Sharpe,
Date of publication, distribution, etc. c2004.
300 ## - PHYSICAL DESCRIPTION
Extent vii, 144 p. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising media planning.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Jugenheimer, Donald W.
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Library of Congress Classification     Storms Research Center Storms Research Center Main Collection 10/28/2025   HF 5826.5 .K45 2004 98620290 10/28/2025 62.96 10/28/2025 Book