Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack.

By: Material type: TextPublication details: Boston : Prentice Hall, c2012.Edition: 5th edDescription: xviii, 445 p. : col. ill. ; 28 cmISBN:
  • 9780132538961
Subject(s): LOC classification:
  • HF 5415.123 .C58 2012
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Holdings
Item type Current library Call number Status Barcode
Book Storms Research Center Main Collection HF 5415.123 .C58 2012 (Browse shelf(Opens below)) Available 98653068

Includes bibliographical references and index.

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