Integrated advertising, promotion, and marketing communications / (Record no. 137973)

MARC details
000 -LEADER
fixed length control field 00711cam a2200217 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20251028093435.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 200910n 000 0 eng u
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780132538961
035 ## - SYSTEM CONTROL NUMBER
System control number (Sirsi) a95143
035 ## - SYSTEM CONTROL NUMBER
System control number (Sirsi) a95143
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415.123 .C58 2012
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Clow, Kenneth E.
245 ## - TITLE STATEMENT
Title Integrated advertising, promotion, and marketing communications /
Statement of responsibility, etc. Kenneth E. Clow, Donald Baack.
250 ## - EDITION STATEMENT
Edition statement 5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston :
Name of publisher, distributor, etc. Prentice Hall,
Date of publication, distribution, etc. c2012.
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 445 p. :
Other physical details col. ill. ;
Dimensions 28 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in marketing.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Library of Congress Classification     Storms Research Center Storms Research Center Main Collection 10/28/2025   HF 5415.123 .C58 2012 98653068 10/28/2025 73.00 10/28/2025 Book