Integrated advertising, promotion, and marketing communications /
Clow, Kenneth E.
Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack. - 5th ed. - Boston : Prentice Hall, c2012. - xviii, 445 p. : col. ill. ; 28 cm.
Includes bibliographical references and index.
9780132538961
Communication in marketing.
Advertising.
HF 5415.123 .C58 2012
Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack. - 5th ed. - Boston : Prentice Hall, c2012. - xviii, 445 p. : col. ill. ; 28 cm.
Includes bibliographical references and index.
9780132538961
Communication in marketing.
Advertising.
HF 5415.123 .C58 2012