Pitch, tweet, or engage on the street : how to practice global public relations and strategic communication / Kara Alaimo.

By: Material type: TextPublisher: New York : Routledge, Taylor & Francis Group, 2016Description: xi, 427 pages ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781138916043 (hardback)
  • 1138916048 (hardback)
  • 9781138916050 (pbk.)
  • 1138916056 (pbk.)
Subject(s): LOC classification:
  • HM 1221 .A483 2016
Contents:
Global and local approaches to international public relations -- Culture is the key -- Building, managing, and evaluating your global public relations team -- Global public relations for corporations -- Public relations on global issues -- Global public relations for governments -- The global media and social networks -- Public relations in Asia and the Pacific -- Public relations in Europe -- Public relations in the Middle East and North Africa -- Public relations in North and Latin America -- Public relations in sub-Saharan Africa.
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Holdings
Item type Current library Call number Status Barcode
Book Storms Research Center Main Collection HM 1221 .A483 2016 (Browse shelf(Opens below)) Available 98651674

Includes index.

Global and local approaches to international public relations -- Culture is the key -- Building, managing, and evaluating your global public relations team -- Global public relations for corporations -- Public relations on global issues -- Global public relations for governments -- The global media and social networks -- Public relations in Asia and the Pacific -- Public relations in Europe -- Public relations in the Middle East and North Africa -- Public relations in North and Latin America -- Public relations in sub-Saharan Africa.

Includes bibliographical references and index.

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