Pitch, tweet, or engage on the street : how to practice global public relations and strategic communication /
Alaimo, Kara,
Pitch, tweet, or engage on the street : how to practice global public relations and strategic communication / Kara Alaimo. - xi, 427 pages ; 24 cm
Includes index.
Includes bibliographical references and index.
Global and local approaches to international public relations -- Culture is the key -- Building, managing, and evaluating your global public relations team -- Global public relations for corporations -- Public relations on global issues -- Global public relations for governments -- The global media and social networks -- Public relations in Asia and the Pacific -- Public relations in Europe -- Public relations in the Middle East and North Africa -- Public relations in North and Latin America -- Public relations in sub-Saharan Africa.
9781138916043 (hardback) 1138916048 (hardback) 9781138916050 (pbk.) 1138916056 (pbk.)
2016002020
Public relations.
Social media.
High technology industries--Public relations.
BUSINESS & ECONOMICS / International / General.
LANGUAGE ARTS & DISCIPLINES / Communication Studies.
HM 1221 / .A483 2016
Pitch, tweet, or engage on the street : how to practice global public relations and strategic communication / Kara Alaimo. - xi, 427 pages ; 24 cm
Includes index.
Includes bibliographical references and index.
Global and local approaches to international public relations -- Culture is the key -- Building, managing, and evaluating your global public relations team -- Global public relations for corporations -- Public relations on global issues -- Global public relations for governments -- The global media and social networks -- Public relations in Asia and the Pacific -- Public relations in Europe -- Public relations in the Middle East and North Africa -- Public relations in North and Latin America -- Public relations in sub-Saharan Africa.
9781138916043 (hardback) 1138916048 (hardback) 9781138916050 (pbk.) 1138916056 (pbk.)
2016002020
Public relations.
Social media.
High technology industries--Public relations.
BUSINESS & ECONOMICS / International / General.
LANGUAGE ARTS & DISCIPLINES / Communication Studies.
HM 1221 / .A483 2016