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The marketing playbook : five battle-tested plays for capturing and keeping the lead in any market / John Zagula and Rich Tong.

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TextPublication details: New York : Portfolio, 2004.Description: xxii, 313 p. : ill. ; 22 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Barcode
Book	Storms Research Center Main Collection	HF 5415 .Z24 2004 (Browse shelf(Opens below))	Available	98623698

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Previous	HF 5415 .R544 1986 Marketing warfare /	HF 5415 .S24 2013 The fusion marketing bible : fuse traditional media, social media, and digital media to maximize marketing /	HF 5415 .S373 2013 Your ad here : the cool sell of guerrilla marketing /	HF 5415 .Z24 2004 The marketing playbook : five battle-tested plays for capturing and keeping the lead in any market /	HF 5415.1 .F72 1998 The conquest of cool : business culture, counterculture, and the rise of hip consumerism /	HF 5415.1 .T44 1996 New and improved : the story of mass marketing in America /	HF 5415.12 .K425 2011 Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on facebook (& other social networks) /	Next

Includes index.

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