The marketing playbook : (Record no. 96437)

MARC details
000 -LEADER
fixed length control field 00976cam a22003254a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20251028092155.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 050405s2004 nyua 001 0 eng
001 - CONTROL NUMBER
control field ocm55518400
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2004048540
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1591840384 (acid-free paper)
035 ## - SYSTEM CONTROL NUMBER
System control number (Sirsi) i9781591840381
035 ## - SYSTEM CONTROL NUMBER
System control number (Sirsi) i9781591840381
035 ## - SYSTEM CONTROL NUMBER
System control number (Sirsi) i9781591840381
035 ## - SYSTEM CONTROL NUMBER
Canceled/invalid control number (Sirsi) 148056
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency VF$
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415
Item number .Z24 2004
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) HF 5415 .Z24 2004
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Zagula, John.
245 14 - TITLE STATEMENT
Title The marketing playbook :
Remainder of title five battle-tested plays for capturing and keeping the lead in any market /
Statement of responsibility, etc. John Zagula and Rich Tong.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. Portfolio,
Date of publication, distribution, etc. 2004.
300 ## - PHYSICAL DESCRIPTION
Extent xxii, 313 p. :
Other physical details ill. ;
Dimensions 22 cm.
500 ## - GENERAL NOTE
General note Includes index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Strategic planning.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Tong, Richard,
Dates associated with a name 1961-
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Library of Congress Classification     Storms Research Center Storms Research Center Main Collection 10/28/2025   HF 5415 .Z24 2004 98623698 10/28/2025 15.31 10/28/2025 Book