The marketing playbook : five battle-tested plays for capturing and keeping the lead in any market /

Zagula, John.

The marketing playbook : five battle-tested plays for capturing and keeping the lead in any market / John Zagula and Rich Tong. - New York : Portfolio, 2004. - xxii, 313 p. : ill. ; 22 cm.

Includes index.

1591840384 (acid-free paper)

2004048540


Marketing.
Marketing research.
Strategic planning.

HF 5415 / .Z24 2004