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New and improved : the story of mass marketing in America / Richard S. Tedlow ; [with a new introduction by the author].

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TextPublication details: Boston, Mass : Harvard Business School Press, c1996.Description: xxx, 483 p. : ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Barcode
Book	Storms Research Center Main Collection	HF 5415.1 .T44 1996 (Browse shelf(Opens below))	Available	98620474

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Previous	HF 5415 .S373 2013 Your ad here : the cool sell of guerrilla marketing /	HF 5415 .Z24 2004 The marketing playbook : five battle-tested plays for capturing and keeping the lead in any market /	HF 5415.1 .F72 1998 The conquest of cool : business culture, counterculture, and the rise of hip consumerism /	HF 5415.1 .T44 1996 New and improved : the story of mass marketing in America /	HF 5415.12 .K425 2011 Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on facebook (& other social networks) /	HF 5415.12 .S393 2012 Real-time marketing and PR : how to instantly engage your market, connect with customers, and create products that grow your business now /	HF 5415.12 .W365 2014 The power of visual storytelling : how to use visuals, videos, and social media to market your brand /	Next

Previously published: New York : Basic Books, 1990.

Includes bibliographical references (p. [443]-468) and index.

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