New and improved : the story of mass marketing in America /
Tedlow, Richard S.
New and improved : the story of mass marketing in America / Richard S. Tedlow ; [with a new introduction by the author]. - Boston, Mass : Harvard Business School Press, c1996. - xxx, 483 p. : ill. ; 24 cm.
Previously published: New York : Basic Books, 1990.
Includes bibliographical references (p. [443]-468) and index.
0875846726 (alk. paper)
95042640
Marketing--History.--United States
Marketing--United States--Case studies.
HF 5415.1 / .T44 1996
New and improved : the story of mass marketing in America / Richard S. Tedlow ; [with a new introduction by the author]. - Boston, Mass : Harvard Business School Press, c1996. - xxx, 483 p. : ill. ; 24 cm.
Previously published: New York : Basic Books, 1990.
Includes bibliographical references (p. [443]-468) and index.
0875846726 (alk. paper)
95042640
Marketing--History.--United States
Marketing--United States--Case studies.
HF 5415.1 / .T44 1996