New and improved : (Record no. 93581)

MARC details
000 -LEADER
fixed length control field 01030cam a2200289 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20251028092105.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 951026r19961990maua b 001 0 eng
001 - CONTROL NUMBER
control field ocm33403848
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 95042640
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0875846726 (alk. paper)
035 ## - SYSTEM CONTROL NUMBER
System control number (Sirsi) i9780875846729
035 ## - SYSTEM CONTROL NUMBER
System control number (Sirsi) i9780875846729
035 ## - SYSTEM CONTROL NUMBER
System control number (Sirsi) i9780875846729
035 ## - SYSTEM CONTROL NUMBER
Canceled/invalid control number (Sirsi) 136440
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
043 ## - GEOGRAPHIC AREA CODE
Geographic area code n-us---
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415.1
Item number .T44 1996
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Tedlow, Richard S.
245 10 - TITLE STATEMENT
Title New and improved :
Remainder of title the story of mass marketing in America /
Statement of responsibility, etc. Richard S. Tedlow ; [with a new introduction by the author].
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston, Mass :
Name of publisher, distributor, etc. Harvard Business School Press,
Date of publication, distribution, etc. c1996.
300 ## - PHYSICAL DESCRIPTION
Extent xxx, 483 p. :
Other physical details ill. ;
Dimensions 24 cm.
500 ## - GENERAL NOTE
General note Previously published: New York : Basic Books, 1990.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (p. [443]-468) and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
Geographic subdivision United States
General subdivision History.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
Geographic subdivision United States
Form subdivision Case studies.
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Library of Congress Classification     Storms Research Center Storms Research Center Main Collection 10/28/2025   HF 5415.1 .T44 1996 98620474 10/28/2025 19.93 10/28/2025 Book