The myth of excellence : why great companies never try to be the best at everything / Frederick A. Crawford and Ryan Mathews.
Material type:
TextPublication details: New York : Three Rivers Press, c2001.Edition: 1st pbk. edDescription: xx, 251 p. : ill. ; 25 cmISBN: - 0609810014 (pbk.)
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
Book
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Storms Research Center Main Collection | HF 5415.2 .C76 2001 (Browse shelf(Opens below)) | Available | 98620457 |
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| HF 5415.153 .B463 2013 Contagious : why things catch on / | HF 5415.153 .B75 2012 The impact equation : are you making things happen or just making noise? / | HF 5415.153 .K53 2005 Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / | HF 5415.2 .C76 2001 The myth of excellence : why great companies never try to be the best at everything / | HF 5415.2 .H253 2013 Market research in practice : how to get greater insight from your market / | HF 5415.2 .I57 2004 Introduction to online market & industry research : search strategies, case study, problems, and data source evaluations and reviews / | HF 5415.2 .M3167 2001 Qualitative market research : a comprehensive guide / |
Originally published in hardcover: New York : Crown Business, 2001.
Includes bibliographical references (p. 239-241) and index.
Field notes from the commercial wilderness -- The new model for consumer relevancy -- Would I lie to you? : the overrated importance of lowest price -- I can't get no satisfaction : service with a smile? -- I still haven't found what I'm looking for : access, physical and psychological -- Why "good" is good enough : choice and the issue of product bandwidth -- Do you really get me? : the experience factor -- Making consumer relevancy work -- Supply-chain realities -- Consumer relevancy and the future.
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