Challenging corporate social responsibility : lessons for public relations from the casino industry / Jessalynn R. Strauss.
Material type:
TextSeries: Routledge new directions in public relations and communication researchPublisher: Abingdon, Oxon ; New York, NY : Routledge, Taylor & Francis Group, 2015Description: 161 pages ; 24 cmContent type: - text
- unmediated
- volume
- 9780415706377
- 0415706378
- REF HV 6711 .S77 2015
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
Reference
|
Storms Research Center Reference Collection - Does Not Circulate | REF HV 6711 .S77 2015 (Browse shelf(Opens below)) | 1 | Not for loan | 98651901 |
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Includes bibliographical references (pages 134-155) and index.
Introduction -- CSR : walking the walk, talking the talk -- The casino industry grows up -- Understanding the global casino industry -- Casino city in the desert : history and context of Las Vegas, Nev -- CSR in Las Vegas -- Trouble points : implications of strategic CSR -- Conclusions and future directions.
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