Challenging corporate social responsibility : lessons for public relations from the casino industry /
Strauss, Jessalynn R.
Challenging corporate social responsibility : lessons for public relations from the casino industry / Jessalynn R. Strauss. - 161 pages ; 24 cm. - Routledge new directions in public relations and communication research . - Routledge new directions in public relations and communication research. .
Includes bibliographical references (pages 134-155) and index.
Introduction -- CSR : walking the walk, talking the talk -- The casino industry grows up -- Understanding the global casino industry -- Casino city in the desert : history and context of Las Vegas, Nev -- CSR in Las Vegas -- Trouble points : implications of strategic CSR -- Conclusions and future directions.
9780415706377 0415706378
40025044479
2014036183
Casinos--Social aspects.
Social responsibility of business.
Casinos--Social aspects--Nevada--Las Vegas.
Casinos--Social aspects--Case studies.
REF HV 6711 / .S77 2015
Challenging corporate social responsibility : lessons for public relations from the casino industry / Jessalynn R. Strauss. - 161 pages ; 24 cm. - Routledge new directions in public relations and communication research . - Routledge new directions in public relations and communication research. .
Includes bibliographical references (pages 134-155) and index.
Introduction -- CSR : walking the walk, talking the talk -- The casino industry grows up -- Understanding the global casino industry -- Casino city in the desert : history and context of Las Vegas, Nev -- CSR in Las Vegas -- Trouble points : implications of strategic CSR -- Conclusions and future directions.
9780415706377 0415706378
40025044479
2014036183
Casinos--Social aspects.
Social responsibility of business.
Casinos--Social aspects--Nevada--Las Vegas.
Casinos--Social aspects--Case studies.
REF HV 6711 / .S77 2015