Word of mouth marketing : how smart companies get people talking / Andy Sernovitz ; foreword by Seth Godin ; afterword by Guy Kawasaki.
Material type:
TextPublication details: Austin, TX : Greenleaf Book Group Press, c2012.Edition: 3rd edDescription: xix, 215 p. : ill. ; 23 cmISBN: - 9781608323661
- HF 5414 .S47 2012
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
Book
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Storms Research Center Main Collection | HF 5414 .S47 2012 (Browse shelf(Opens below)) | Available | 98653080 |
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| HF 5389 .P58 1996 Everyday business etiquette / | HF 5391 .C65 2007 The richest man in Babylon : the original version, restored and revised / | HF 5413 .O78 2011 The new rules of green marketing : strategies, tools, and inspiration for sustainable branding / | HF 5414 .S47 2012 Word of mouth marketing : how smart companies get people talking / | HF 5415 .B637 2008 Marketing ethics / | HF 5415 .B667 2003 Mission-based marketing : positioning your not-for-profit in an increasingly competitive world / | HF 5415 .C668 R67 2011 Managing content marketing : The real-world guide for creating passionate subscribers to your brand |
Offers advice for using the power of word-of-mouth recommendations to gain the attention of customers by producing the type of product or becoming the type of organization that people want to spread the word about.
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