Word of mouth marketing : (Record no. 137982)

MARC details
000 -LEADER
fixed length control field 00854cam a2200193 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20251028093435.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 200910n 000 0 eng u
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781608323661
035 ## - SYSTEM CONTROL NUMBER
System control number (Sirsi) a95151
035 ## - SYSTEM CONTROL NUMBER
System control number (Sirsi) a95151
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5414 .S47 2012
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Sernovitz, Andy.
245 ## - TITLE STATEMENT
Title Word of mouth marketing :
Remainder of title how smart companies get people talking /
Statement of responsibility, etc. Andy Sernovitz ; foreword by Seth Godin ; afterword by Guy Kawasaki.
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Austin, TX :
Name of publisher, distributor, etc. Greenleaf Book Group Press,
Date of publication, distribution, etc. c2012.
300 ## - PHYSICAL DESCRIPTION
Extent xix, 215 p. :
Other physical details ill. ;
Dimensions 23 cm.
520 ## - SUMMARY, ETC.
Summary, etc. Offers advice for using the power of word-of-mouth recommendations to gain the attention of customers by producing the type of product or becoming the type of organization that people want to spread the word about.
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Library of Congress Classification     Storms Research Center Storms Research Center Main Collection 10/28/2025   HF 5414 .S47 2012 98653080 10/28/2025 15.95 10/28/2025 Book