Word of mouth marketing : how smart companies get people talking /
Sernovitz, Andy.
Word of mouth marketing : how smart companies get people talking / Andy Sernovitz ; foreword by Seth Godin ; afterword by Guy Kawasaki. - 3rd ed. - Austin, TX : Greenleaf Book Group Press, c2012. - xix, 215 p. : ill. ; 23 cm.
Offers advice for using the power of word-of-mouth recommendations to gain the attention of customers by producing the type of product or becoming the type of organization that people want to spread the word about.
9781608323661
HF 5414 .S47 2012
Word of mouth marketing : how smart companies get people talking / Andy Sernovitz ; foreword by Seth Godin ; afterword by Guy Kawasaki. - 3rd ed. - Austin, TX : Greenleaf Book Group Press, c2012. - xix, 215 p. : ill. ; 23 cm.
Offers advice for using the power of word-of-mouth recommendations to gain the attention of customers by producing the type of product or becoming the type of organization that people want to spread the word about.
9781608323661
HF 5414 .S47 2012