Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack.
Material type:
TextPublication details: Boston : Prentice Hall, c2012.Edition: 5th edDescription: xviii, 445 p. : col. ill. ; 28 cmISBN: - 9780132538961
- HF 5415.123 .C58 2012
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
Book
|
Storms Research Center Main Collection | HF 5415.123 .C58 2012 (Browse shelf(Opens below)) | Available | 98653068 |
Browsing Storms Research Center shelves,Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| HF 5415.12 .W365 2014 The power of visual storytelling : how to use visuals, videos, and social media to market your brand / | HF 5415.12 .W47 2008 DigiMarketing : the essential guide to new media & digital marketing / | HF 5415.122 .L68 1991 Services marketing / | HF 5415.123 .C58 2012 Integrated advertising, promotion, and marketing communications / | HF 5415.123 .S54 2000 Advertising, promotion & supplemental aspects of integrated marketing communications / | HF 5415.1255 .D44 2014 The definitive book of branding / | HF 5415.1255 .R363 2014 Highly recommended : harnessing the power of word of mouth and social media to build your brand and your business / |
Includes bibliographical references and index.
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