How to measure social media : a step-by-step guide to developing and assessing social media ROI : Nichole Kelly.

By: Material type: TextPublication details: Indianapolis, Ind. : Que Pub., c2013.Description: xii, 243 p. : ill. ; 23 cmISBN:
  • 9780789749587
LOC classification:
  • HF 5415.1265 .K393 2013
Contents:
Aligning social media strategies to marketing goals -- Aligning social media to the sales funnel -- Social media for brand awareness -- Measuring brand awareness -- Social media for lead generation -- Measuring lead generation -- Social media for customer retention -- Measuring customer retention -- Breaking down the barriers to social media measurement -- Understanding the dots that need to connect to measure -- Measurement tool review -- The perfect mix of tools for under $10 a month -- Creating a cross-functional dashboard -- Tying it all together.
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Holdings
Item type Current library Call number Status Barcode
Book Storms Research Center Main Collection HF 5415.1265 .K393 2013 (Browse shelf(Opens below)) Available 98653064

Includes index.

Aligning social media strategies to marketing goals -- Aligning social media to the sales funnel -- Social media for brand awareness -- Measuring brand awareness -- Social media for lead generation -- Measuring lead generation -- Social media for customer retention -- Measuring customer retention -- Breaking down the barriers to social media measurement -- Understanding the dots that need to connect to measure -- Measurement tool review -- The perfect mix of tools for under $10 a month -- Creating a cross-functional dashboard -- Tying it all together.

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