How to measure social media : (Record no. 137960)

MARC details
000 -LEADER
fixed length control field 01177cam a2200193 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20251028093435.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 200909n 000 0 eng u
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780789749587
035 ## - SYSTEM CONTROL NUMBER
System control number (Sirsi) a95130
035 ## - SYSTEM CONTROL NUMBER
System control number (Sirsi) a95130
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415.1265 .K393 2013
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kelly, Nichole.
245 ## - TITLE STATEMENT
Title How to measure social media :
Remainder of title a step-by-step guide to developing and assessing social media ROI :
Statement of responsibility, etc. Nichole Kelly.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Indianapolis, Ind. :
Name of publisher, distributor, etc. Que Pub.,
Date of publication, distribution, etc. c2013.
300 ## - PHYSICAL DESCRIPTION
Extent xii, 243 p. :
Other physical details ill. ;
Dimensions 23 cm.
500 ## - GENERAL NOTE
General note Includes index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Aligning social media strategies to marketing goals -- Aligning social media to the sales funnel -- Social media for brand awareness -- Measuring brand awareness -- Social media for lead generation -- Measuring lead generation -- Social media for customer retention -- Measuring customer retention -- Breaking down the barriers to social media measurement -- Understanding the dots that need to connect to measure -- Measurement tool review -- The perfect mix of tools for under $10 a month -- Creating a cross-functional dashboard -- Tying it all together.
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Library of Congress Classification     Storms Research Center Storms Research Center Main Collection 10/28/2025   HF 5415.1265 .K393 2013 98653064 10/28/2025 24.89 10/28/2025 Book