How to measure social media : a step-by-step guide to developing and assessing social media ROI :
Kelly, Nichole.
How to measure social media : a step-by-step guide to developing and assessing social media ROI : Nichole Kelly. - Indianapolis, Ind. : Que Pub., c2013. - xii, 243 p. : ill. ; 23 cm.
Includes index.
Aligning social media strategies to marketing goals -- Aligning social media to the sales funnel -- Social media for brand awareness -- Measuring brand awareness -- Social media for lead generation -- Measuring lead generation -- Social media for customer retention -- Measuring customer retention -- Breaking down the barriers to social media measurement -- Understanding the dots that need to connect to measure -- Measurement tool review -- The perfect mix of tools for under $10 a month -- Creating a cross-functional dashboard -- Tying it all together.
9780789749587
HF 5415.1265 .K393 2013
How to measure social media : a step-by-step guide to developing and assessing social media ROI : Nichole Kelly. - Indianapolis, Ind. : Que Pub., c2013. - xii, 243 p. : ill. ; 23 cm.
Includes index.
Aligning social media strategies to marketing goals -- Aligning social media to the sales funnel -- Social media for brand awareness -- Measuring brand awareness -- Social media for lead generation -- Measuring lead generation -- Social media for customer retention -- Measuring customer retention -- Breaking down the barriers to social media measurement -- Understanding the dots that need to connect to measure -- Measurement tool review -- The perfect mix of tools for under $10 a month -- Creating a cross-functional dashboard -- Tying it all together.
9780789749587
HF 5415.1265 .K393 2013