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The power of visual storytelling : how to use visuals, videos, and social media to market your brand / by Ekaterina Walter and Jessica Gioglio.

By:

Walter, Ekaterina

Contributor(s):

Gioglio, Jessica

Material type:

TextPublisher: New York : McGraw-Hill, [2014]Edition: 1 EditionDescription: x, 221 pages : color illustrations ; 23 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9780071823937 (alk. paper)
007182393X (alk. paper)

Subject(s):

LOC classification:

HF 5415.1265 .W365 2014

Contents:

Foreword / by Dan Roam -- Introduction -- The rise of visual storytelling -- Types, tips, and tactics of visual marketing -- The power of the platform : visual storytelling on social networks -- Developing a visual storytelling roadmap : from strategy to implementation -- Real-time marketing in a visual world.

Summary: Filled with full-color images and thought-provoking examples from leading companies. The Power of Visual Storytelling explains how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. The book delivers a powerful road map for getting started, while inspiring new levels of creativity within organizations of all types and sizes.--[book cover]

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Holdings
Item type	Current library	Call number	Status	Barcode
Book	Storms Research Center Main Collection	HF 5415.1265 .W365 2014 (Browse shelf(Opens below))	Available	98649337

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Previous	HF 5415.1265 .S393 2015 The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly /	HF 5415.1265 .S635 B37 2013 Social media marketing : A strategic approach	HF 5415.1265 .S75 2015 Make social media work for your business /	HF 5415.1265 .W365 2014 The power of visual storytelling : how to use visuals, videos, and social media to market your brand /	HF 5415.127 .A54 2008 The long tail : why the future of business is selling less of more /	HF 5415.127 .A54 2008 C.2 The long tail : why the future of business is selling less of more /	HF 5415.127 .P465 1997 Enterprise one to one : tools for competing in the interactive age /	Next

Includes bibliographical references (pages 201-211) and index.

Filled with full-color images and thought-provoking examples from leading companies. The Power of Visual Storytelling explains how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. The book delivers a powerful road map for getting started, while inspiring new levels of creativity within organizations of all types and sizes.--[book cover]

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