The power of visual storytelling : how to use visuals, videos, and social media to market your brand / by Ekaterina Walter and Jessica Gioglio.

By: Contributor(s): Material type: TextPublisher: New York : McGraw-Hill, [2014]Edition: 1 EditionDescription: x, 221 pages : color illustrations ; 23 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780071823937 (alk. paper)
  • 007182393X (alk. paper)
Subject(s): LOC classification:
  • HF 5415.1265 .W365 2014
Contents:
Foreword / by Dan Roam -- Introduction -- The rise of visual storytelling -- Types, tips, and tactics of visual marketing -- The power of the platform : visual storytelling on social networks -- Developing a visual storytelling roadmap : from strategy to implementation -- Real-time marketing in a visual world.
Summary: Filled with full-color images and thought-provoking examples from leading companies. The Power of Visual Storytelling explains how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. The book delivers a powerful road map for getting started, while inspiring new levels of creativity within organizations of all types and sizes.--[book cover]
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Holdings
Item type Current library Call number Status Barcode
Book Storms Research Center Main Collection HF 5415.1265 .W365 2014 (Browse shelf(Opens below)) Available 98649337

Includes bibliographical references (pages 201-211) and index.

Foreword / by Dan Roam -- Introduction -- The rise of visual storytelling -- Types, tips, and tactics of visual marketing -- The power of the platform : visual storytelling on social networks -- Developing a visual storytelling roadmap : from strategy to implementation -- Real-time marketing in a visual world.

Filled with full-color images and thought-provoking examples from leading companies. The Power of Visual Storytelling explains how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. The book delivers a powerful road map for getting started, while inspiring new levels of creativity within organizations of all types and sizes.--[book cover]

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