Return on engagement : content strategy and web design techniques for digital marketing / Tim Frick and Kate Eyler-Werve.
Material type:
TextPublisher: New York : Focal Press, Taylor & Francis Group, 2015Edition: Second editionDescription: 257 pages : color illustrations; 24 cmContent type: - text
- unmediated
- volume
- 9780415844611 (paperback)
- 0415844614 (paperback)
- HF 5415.1265 .F745 2015
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
Book
|
Storms Research Center Main Collection | HF 5415.1265 .F745 2015 (Browse shelf(Opens below)) | Available | 98649225 |
Browsing Storms Research Center shelves,Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| HF 5415.1265 .B45 2014 The art of social selling : finding and engaging customers on Twitter, Facebook, LinkedIn, and other social networks / | HF 5415.1265 .B744 2010 Branded! : how retailers engage consumers with social media and mobility / | HF 5415.1265 .D73 2012 Social marketology : improve your social media processes and get customers to stay forever / | HF 5415.1265 .F745 2015 Return on engagement : content strategy and web design techniques for digital marketing / | HF 5415.1265 .H3578 2014 Everybody writes : your go-to guide to creating ridiculously good content / | HF 5415.1265 .H3663 2009 Digital engagement : internet marketing that captures customers and builds intense brand loyalty / | HF 5415.1265 .H46 2013 Digital marketing analytics : making sense of consumer data in a digital world / |
"Return on Engagement features a step-by-step breakdown of how to use new tools, techniques, and technologies for implementing a digital marketing strategy. The new edition also includes updated case studies of industry leaders who implement best practices on projects. Return on Engagement also features a regularly updated companion site that offers readers sample content, easy sharing tools, and web-based resources to help measure marketing viability of web properties. "-- Provided by publisher.
Includes bibliographical references and index.
Digital marketing strategy basics -- Content strategy -- SEO and content strategy -- Design strategy: an integrated approach -- Measurement strategy -- Writing for the web -- Producing web video -- Content and social networks -- Creating usable designs -- Climate Ride's pedal power.
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