Return on engagement : (Record no. 135118)

MARC details
000 -LEADER
fixed length control field 02149cam a2200409 i 4500
001 - CONTROL NUMBER
control field ocn868298684
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20251028093340.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140115s2015 maua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2013051221
035 ## - SYSTEM CONTROL NUMBER
System control number (Sirsi) i9780415844611
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Description conventions rda
Transcribing agency DLC
Modifying agency BTCTA
-- YDXCP
-- CDX
-- CLE
-- MNW
-- MEAUC
-- CHVBK
-- NLGGC
-- WAU
-- VF$
019 ## -
-- 868209639
-- 892431521
-- 897355024
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780415844611 (paperback)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0415844614 (paperback)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)868298684
Canceled/invalid control number (OCoLC)868209639
-- (OCoLC)892431521
-- (OCoLC)897355024
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415.1265
Item number .F745 2015
049 ## - LOCAL HOLDINGS (OCLC)
Holding library VF$A
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Frick, Tim.
245 10 - TITLE STATEMENT
Title Return on engagement :
Remainder of title content strategy and web design techniques for digital marketing /
Statement of responsibility, etc. Tim Frick and Kate Eyler-Werve.
250 ## - EDITION STATEMENT
Edition statement Second edition.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture New York :
Name of producer, publisher, distributor, manufacturer Focal Press, Taylor & Francis Group,
Date of production, publication, distribution, manufacture, or copyright notice 2015.
300 ## - PHYSICAL DESCRIPTION
Extent 257 pages :
Other physical details color illustrations;
Dimensions 24 cm
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Source rdacarrier
520 ## - SUMMARY, ETC.
Summary, etc. "Return on Engagement features a step-by-step breakdown of how to use new tools, techniques, and technologies for implementing a digital marketing strategy. The new edition also includes updated case studies of industry leaders who implement best practices on projects. Return on Engagement also features a regularly updated companion site that offers readers sample content, easy sharing tools, and web-based resources to help measure marketing viability of web properties. "--
Assigning source Provided by publisher.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Digital marketing strategy basics -- Content strategy -- SEO and content strategy -- Design strategy: an integrated approach -- Measurement strategy -- Writing for the web -- Producing web video -- Content and social networks -- Creating usable designs -- Climate Ride's pedal power.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Internet marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Social media
General subdivision Marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Strategic planning.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Eyler-Werve, Kate.
994 ## -
-- C0
-- VF$
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Library of Congress Classification     Storms Research Center Storms Research Center Main Collection 10/28/2025   HF 5415.1265 .F745 2015 98649225 10/28/2025 32.86 10/28/2025 Book