Return on engagement : content strategy and web design techniques for digital marketing / Tim Frick and Kate Eyler-Werve.

By: Contributor(s): Material type: TextPublisher: New York : Focal Press, Taylor & Francis Group, 2015Edition: Second editionDescription: 257 pages : color illustrations; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780415844611 (paperback)
  • 0415844614 (paperback)
Subject(s): LOC classification:
  • HF 5415.1265 .F745 2015
Contents:
Digital marketing strategy basics -- Content strategy -- SEO and content strategy -- Design strategy: an integrated approach -- Measurement strategy -- Writing for the web -- Producing web video -- Content and social networks -- Creating usable designs -- Climate Ride's pedal power.
Summary: "Return on Engagement features a step-by-step breakdown of how to use new tools, techniques, and technologies for implementing a digital marketing strategy. The new edition also includes updated case studies of industry leaders who implement best practices on projects. Return on Engagement also features a regularly updated companion site that offers readers sample content, easy sharing tools, and web-based resources to help measure marketing viability of web properties. "-- Provided by publisher.
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Holdings
Item type Current library Call number Status Barcode
Book Storms Research Center Main Collection HF 5415.1265 .F745 2015 (Browse shelf(Opens below)) Available 98649225

"Return on Engagement features a step-by-step breakdown of how to use new tools, techniques, and technologies for implementing a digital marketing strategy. The new edition also includes updated case studies of industry leaders who implement best practices on projects. Return on Engagement also features a regularly updated companion site that offers readers sample content, easy sharing tools, and web-based resources to help measure marketing viability of web properties. "-- Provided by publisher.

Includes bibliographical references and index.

Digital marketing strategy basics -- Content strategy -- SEO and content strategy -- Design strategy: an integrated approach -- Measurement strategy -- Writing for the web -- Producing web video -- Content and social networks -- Creating usable designs -- Climate Ride's pedal power.

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