Olympic marketing / Alain Ferrand, Jean-Loup Chappelet and Beno�it S�eguin.

By: Contributor(s): Material type: TextPublication details: Abingdon, Oxon ; New York : Routledge, 2012.Description: xxii, 271 p. : ill. ; 24 cmISBN:
  • 9780415587860 (hbk)
  • 0415587867 (hbk)
  • 9780415587877 (pbk)
  • 0415587875 (pbk)
Subject(s): LOC classification:
  • GV 721.5 .F43 2012
Contents:
The Olympic system -- Olympic properties and their protection -- Olympic brand marketing system -- Olympic marketing model -- IOC marketing -- Marketing by Olympic Games organising committiees -- Marketing by National Olympic Committees -- Marketing by Olympic sponsors -- Conclusion and perspectives.
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Item type Current library Call number Status Barcode
Book Storms Research Center Main Collection GV 721.5 .F43 2012 (Browse shelf(Opens below)) Available 98647225

Includes bibliographical references and index.

The Olympic system -- Olympic properties and their protection -- Olympic brand marketing system -- Olympic marketing model -- IOC marketing -- Marketing by Olympic Games organising committiees -- Marketing by National Olympic Committees -- Marketing by Olympic sponsors -- Conclusion and perspectives.

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