Olympic marketing / (Record no. 133259)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01868cam a2200469 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | ocn730403983 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251028093304.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 111201s2012 enka b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2011047095 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (Sirsi) i9780415587860 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (Sirsi) i9780415587860 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Transcribing agency | DLC |
| Modifying agency | YDX |
| -- | BTCTA |
| -- | UKMGB |
| -- | YDXCP |
| -- | YNK |
| -- | OCLCO |
| -- | CDX |
| -- | TXM |
| -- | ABF |
| -- | OCLCF |
| -- | VF$ |
| 016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER | |
| Record control number | 015978330 |
| Source | Uk |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780415587860 (hbk) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0415587867 (hbk) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780415587877 (pbk) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0415587875 (pbk) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9780203132067 (ebk) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 0203132068 (ebk) |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)730403983 |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | GV 721.5 |
| Item number | .F43 2012 |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | VF$A |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ferrand, Alain, |
| Dates associated with a name | 1952- |
| 245 10 - TITLE STATEMENT | |
| Title | Olympic marketing / |
| Statement of responsibility, etc. | Alain Ferrand, Jean-Loup Chappelet and Beno�it S�eguin. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Abingdon, Oxon ; |
| -- | New York : |
| Name of publisher, distributor, etc. | Routledge, |
| Date of publication, distribution, etc. | 2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii, 271 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The Olympic system -- Olympic properties and their protection -- Olympic brand marketing system -- Olympic marketing model -- IOC marketing -- Marketing by Olympic Games organising committiees -- Marketing by National Olympic Committees -- Marketing by Olympic sponsors -- Conclusion and perspectives. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Olympics |
| General subdivision | Management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Olympics |
| General subdivision | Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Sports administration. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Sports |
| General subdivision | Marketing. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Olympics |
| General subdivision | Management. |
| Source of heading or term | fast |
| Authority record control number or standard number | (OCoLC)fst01045595 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Olympics |
| General subdivision | Marketing. |
| Source of heading or term | fast |
| Authority record control number or standard number | (OCoLC)fst01045596 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Sports |
| General subdivision | Management. |
| Source of heading or term | fast |
| Authority record control number or standard number | (OCoLC)fst01130475 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Sports |
| General subdivision | Marketing. |
| Source of heading or term | fast |
| Authority record control number or standard number | (OCoLC)fst01130476 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Chappelet, J.-L. |
| Fuller form of name | (Jean-Loup) |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | S�eguin, Benoit, |
| Dates associated with a name | 1966- |
| 994 ## - | |
| -- | C0 |
| -- | VF$ |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Storms Research Center | Storms Research Center | Main Collection | 10/28/2025 | GV 721.5 .F43 2012 | 98647225 | 10/28/2025 | 14.00 | 10/28/2025 | Book |