Olympic marketing /

Ferrand, Alain, 1952-

Olympic marketing / Alain Ferrand, Jean-Loup Chappelet and Beno�it S�eguin. - Abingdon, Oxon ; New York : Routledge, 2012. - xxii, 271 p. : ill. ; 24 cm.

Includes bibliographical references and index.

The Olympic system -- Olympic properties and their protection -- Olympic brand marketing system -- Olympic marketing model -- IOC marketing -- Marketing by Olympic Games organising committiees -- Marketing by National Olympic Committees -- Marketing by Olympic sponsors -- Conclusion and perspectives.

9780415587860 (hbk) 0415587867 (hbk) 9780415587877 (pbk) 0415587875 (pbk)

2011047095

015978330 Uk


Olympics--Management.
Olympics--Marketing.
Sports administration.
Sports--Marketing.
Olympics--Management.
Olympics--Marketing.
Sports--Management.
Sports--Marketing.

GV 721.5 / .F43 2012