Psychological foundations of marketing / Allan J. Kimmel.
Material type:
TextPublication details: New York, NY : Routledge, 2013.Description: xviii, 282 p. : ill. ; 25 cmISBN: - 9780415620000 (hb)
- 0415620007 (hb)
- 9780415620017 (pb)
- 0415620015 (pb)
- HF 5415 .K52196 2013
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
Book
|
Storms Research Center Main Collection | HF 5415 .K52196 2013 (Browse shelf(Opens below)) | Available | 98645927 |
Browsing Storms Research Center shelves,Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| HF 5415 .B667 2003 Mission-based marketing : positioning your not-for-profit in an increasingly competitive world / | HF 5415 .C668 R67 2011 Managing content marketing : The real-world guide for creating passionate subscribers to your brand | HF 5415 .H37 2004 Marketing mistakes and successes / | HF 5415 .K52196 2013 Psychological foundations of marketing / | HF 5415 .K6246 2012 Good works! : marketing and corporate initiatives that build a better world-- and the bottom line / | HF 5415 .K674 2013 Customer sense : how the 5 senses influence buying behavior / | HF 5415 .M37953 2013 The complete marketer : 60 essential concepts for marketing excellence / |
Includes bibliographical references and index.
Preface -- Psychology and marketing : a dynamic relationship -- Motivation -- Perception -- Learning -- Decision making -- Attitudes -- Personality and the self-concept -- Social influence.
Psychological Foundations of Marketing considers the impact of psychology on marketing practice and research, and highlights the applied aspects of psychological research in the marketplace. This book presents an introduction to both areas, and provides a survey of the various contributions that psychology has made to the field of marketing. Each chapter considers a key topic within psychology, outlines the main theories, and presents various practical applications of the research.
There are no comments on this title.