Includes bibliographical references and index.

Preface -- Psychology and marketing : a dynamic relationship -- Motivation -- Perception -- Learning -- Decision making -- Attitudes -- Personality and the self-concept -- Social influence.

Psychological Foundations of Marketing considers the impact of psychology on marketing practice and research, and highlights the applied aspects of psychological research in the marketplace. This book presents an introduction to both areas, and provides a survey of the various contributions that psychology has made to the field of marketing. Each chapter considers a key topic within psychology, outlines the main theories, and presents various practical applications of the research.