Psychological foundations of marketing / (Record no. 132744)

MARC details
000 -LEADER
fixed length control field 01756cam a22003614a 4500
001 - CONTROL NUMBER
control field ocn776536457
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20251028093253.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120514s2013 nyua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2012017492
035 ## - SYSTEM CONTROL NUMBER
System control number (Sirsi) i9780415620000
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Modifying agency BTCTA
-- YDXCP
-- OCLCO
-- CDX
-- BWX
-- UV0
-- NLE
-- AU@
-- IG#
-- VF$
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBB223271
Source bnb
019 ## -
-- 819076449
-- 819941544
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780415620000 (hb)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0415620007 (hb)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780415620017 (pb)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0415620015 (pb)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)776536457
Canceled/invalid control number (OCoLC)819076449
-- (OCoLC)819941544
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415
Item number .K52196 2013
049 ## - LOCAL HOLDINGS (OCLC)
Holding library VF$A
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kimmel, Allan J.
245 10 - TITLE STATEMENT
Title Psychological foundations of marketing /
Statement of responsibility, etc. Allan J. Kimmel.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York, NY :
Name of publisher, distributor, etc. Routledge,
Date of publication, distribution, etc. 2013.
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 282 p. :
Other physical details ill. ;
Dimensions 25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Preface -- Psychology and marketing : a dynamic relationship -- Motivation -- Perception -- Learning -- Decision making -- Attitudes -- Personality and the self-concept -- Social influence.
520 ## - SUMMARY, ETC.
Summary, etc. Psychological Foundations of Marketing considers the impact of psychology on marketing practice and research, and highlights the applied aspects of psychological research in the marketplace. This book presents an introduction to both areas, and provides a survey of the various contributions that psychology has made to the field of marketing. Each chapter considers a key topic within psychology, outlines the main theories, and presents various practical applications of the research.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Psychological aspects.
994 ## -
-- C0
-- VF$
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Library of Congress Classification     Storms Research Center Storms Research Center Main Collection 10/28/2025   HF 5415 .K52196 2013 98645927 10/28/2025 36.94 10/28/2025 Book