Persuasion : the art of getting what you want / Dave Lakhani.

By: Material type: TextPublication details: Hoboken, N.J. : John Wiley & Sons, c2005.Description: xxviii, 225 p. ; 24 cmISBN:
  • 0471730440 (hardcover)
  • 9780471730446 (hardcover)
Subject(s): LOC classification:
  • BF 637 .P4 L32 2005
Online resources:
Contents:
Manipulation -- Persuasion -- Persona -- Transferring power & credibility -- Storytelling -- Gurudom -- Desire to believe -- Familiarity -- Exclusivity -- Curiosity -- Relevancy -- Permission granting -- Quick persuaders -- The persuasion equation -- Persuasive selling -- Persuasive advertising -- Persuasive negotiating -- Persuading the masses electronically -- Mastering persuasion.
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Holdings
Item type Current library Call number Status Barcode
Book Storms Research Center Main Collection BF 637 .P4 L32 2005 (Browse shelf(Opens below)) Available 98644283

Includes bibliographical references (p. 217-218) and index.

Manipulation -- Persuasion -- Persona -- Transferring power & credibility -- Storytelling -- Gurudom -- Desire to believe -- Familiarity -- Exclusivity -- Curiosity -- Relevancy -- Permission granting -- Quick persuaders -- The persuasion equation -- Persuasive selling -- Persuasive advertising -- Persuasive negotiating -- Persuading the masses electronically -- Mastering persuasion.

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