Persuasion : the art of getting what you want /
Lakhani, Dave, 1965-
Persuasion : the art of getting what you want / Dave Lakhani. - Hoboken, N.J. : John Wiley & Sons, c2005. - xxviii, 225 p. ; 24 cm.
Includes bibliographical references (p. 217-218) and index.
Manipulation -- Persuasion -- Persona -- Transferring power & credibility -- Storytelling -- Gurudom -- Desire to believe -- Familiarity -- Exclusivity -- Curiosity -- Relevancy -- Permission granting -- Quick persuaders -- The persuasion equation -- Persuasive selling -- Persuasive advertising -- Persuasive negotiating -- Persuading the masses electronically -- Mastering persuasion.
0471730440 (hardcover) 9780471730446 (hardcover)
2005005163
GBA560650 bnb
013255730 Uk
Persuasion (Psychology)
BF 637 .P4 / L32 2005
Persuasion : the art of getting what you want / Dave Lakhani. - Hoboken, N.J. : John Wiley & Sons, c2005. - xxviii, 225 p. ; 24 cm.
Includes bibliographical references (p. 217-218) and index.
Manipulation -- Persuasion -- Persona -- Transferring power & credibility -- Storytelling -- Gurudom -- Desire to believe -- Familiarity -- Exclusivity -- Curiosity -- Relevancy -- Permission granting -- Quick persuaders -- The persuasion equation -- Persuasive selling -- Persuasive advertising -- Persuasive negotiating -- Persuading the masses electronically -- Mastering persuasion.
0471730440 (hardcover) 9780471730446 (hardcover)
2005005163
GBA560650 bnb
013255730 Uk
Persuasion (Psychology)
BF 637 .P4 / L32 2005