Why not? : how to use everyday ingenuity to solve problems big and small / Barry Nalebuff and Ian Ayres.

By: Contributor(s): Material type: TextPublication details: Boston : Harvard Business School Press, c2003.Description: xv, 238 p. : ill. ; 24 cmISBN:
  • 1591391539 (alk. paper)
Subject(s): LOC classification:
  • HD 30.29 .N35 2003
Online resources:
Contents:
The way things never were -- Good ideas and how to generate them -- Problems in search of solutions -- What would croesus do? taking the perspective of an unconstrained consumer -- Why dont you feel my pain? internalizing the external effects of decision making -- Solutions in search of problems -- Where else would it work? looking for idea arbitrage opportunities -- Would flipping it work? trying things the other way around -- Problem solving with a purpose -- Principled problem solving: a guide to thinking inside the box -- The case for honest tea -- Reinventing regulation -- Implementing why-not.
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Includes bibliographical references.

The way things never were -- Good ideas and how to generate them -- Problems in search of solutions -- What would croesus do? taking the perspective of an unconstrained consumer -- Why dont you feel my pain? internalizing the external effects of decision making -- Solutions in search of problems -- Where else would it work? looking for idea arbitrage opportunities -- Would flipping it work? trying things the other way around -- Problem solving with a purpose -- Principled problem solving: a guide to thinking inside the box -- The case for honest tea -- Reinventing regulation -- Implementing why-not.

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