The fall of advertising and the rise of PR / Al Ries and Laura Ries.
Material type:
TextPublication details: New York : HarperBusiness, 2004, c2002.Edition: 1st HarperBusiness pbk. edDescription: xxi, 295 p. : ill. ; 21 cmISBN: - 0060081996
- HF 5823 .R642 2004
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
Book
|
Storms Research Center Main Collection | HF 5823 .R642 2004 (Browse shelf(Opens below)) | Available | 98629702 |
Browsing Storms Research Center shelves,Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| HF 5823 .A1685 2003 Advertising cultures / | HF 5823 .B438 2011 Ads, fads, and consumer culture : advertising's impact on American character and society / | HF 5823 .I59 2000 International advertising : realities and myths / | HF 5823 .R642 2004 The fall of advertising and the rise of PR / | HF 5823 .S4854 2003 Controversies in contemporary advertising / | HF 5825 .S53 2012 Copywriting : successful writing for design, advertising, and marketing / | HF 5825 .S88 2016 Hey, Whipple, squeeze this : the classic guide to creating great ads / |
Reprint. Originally published: c2002.
Includes index.
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