The fall of advertising and the rise of PR /

Ries, Al.

The fall of advertising and the rise of PR / Al Ries and Laura Ries. - 1st HarperBusiness pbk. ed. - New York : HarperBusiness, 2004, c2002. - xxi, 295 p. : ill. ; 21 cm.

Reprint. Originally published: c2002. Includes index.

0060081996

2002023294


Advertising.
Brand name products.
Public relations.

HF 5823 / .R642 2004