The fall of advertising and the rise of PR / (Record no. 101174)

MARC details
000 -LEADER
fixed length control field 00986cam a2200337Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20251028092321.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 060313r20042003nyua 001 0 eng d
001 - CONTROL NUMBER
control field ocm55504638
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2002023294
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0060081996
035 ## - SYSTEM CONTROL NUMBER
System control number (Sirsi) i9780060081997
035 ## - SYSTEM CONTROL NUMBER
System control number (Sirsi) i9780060081997
035 ## - SYSTEM CONTROL NUMBER
System control number (Sirsi) i9780060081997
035 ## - SYSTEM CONTROL NUMBER
Canceled/invalid control number (Sirsi) 166986
040 ## - CATALOGING SOURCE
Original cataloging agency DPB
Transcribing agency DPB
Modifying agency BAKER
-- VF$
050 14 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5823
Item number .R642 2004
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) HF 5823 .R642 2004
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Ries, Al.
245 14 - TITLE STATEMENT
Title The fall of advertising and the rise of PR /
Statement of responsibility, etc. Al Ries and Laura Ries.
250 ## - EDITION STATEMENT
Edition statement 1st HarperBusiness pbk. ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. HarperBusiness,
Date of publication, distribution, etc. 2004, c2002.
300 ## - PHYSICAL DESCRIPTION
Extent xxi, 295 p. :
Other physical details ill. ;
Dimensions 21 cm.
500 ## - GENERAL NOTE
General note Reprint. Originally published: c2002.
500 ## - GENERAL NOTE
General note Includes index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Public relations.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Ries, Laura.
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Library of Congress Classification     Storms Research Center Storms Research Center Main Collection 10/28/2025   HF 5823 .R642 2004 98629702 10/28/2025 15.64 10/28/2025 Book