The fall of advertising and the rise of PR / Al Ries and Laura Ries.

By: Contributor(s): Material type: TextPublication details: New York : HarperBusiness, 2004, c2002.Edition: 1st HarperBusiness pbk. edDescription: xxi, 295 p. : ill. ; 21 cmISBN:
  • 0060081996
Subject(s): LOC classification:
  • HF 5823 .R642 2004
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Holdings
Item type Current library Call number Status Barcode
Book Storms Research Center Main Collection HF 5823 .R642 2004 (Browse shelf(Opens below)) Available 98629702

Reprint. Originally published: c2002.

Includes index.

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