The origin of brands : discover the natural laws of product innovation and business survival / Al Ries and Laura Ries.

By: Contributor(s): Material type: TextPublication details: New York : HarperCollins, 2004.Edition: 1st edDescription: x, 308 p. : ill. ; 22 cmISBN:
  • 0060570148
Subject(s): LOC classification:
  • HD 69.B7 R538 2004
Contents:
The great tree of life -- Predicting the future -- Divide and conquer -- Gradual change vs. divergence -- The curse of the clock radio -- Swiss Army knife thinking -- Bad ideas never die -- The great tree of high-tech brands -- The great tree of low-tech brands -- The mystery of the missing links -- Survival of the firstest -- Survival of the secondest -- The power of pruning -- Creating a category -- Establishing an enemy -- Launching the brand -- Wrapping things up.
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Holdings
Item type Current library Call number Status Barcode
Book Storms Research Center Main Collection HD 69 .B7 R538 2004 (Browse shelf(Opens below)) Available 98630626

Includes index.

The great tree of life -- Predicting the future -- Divide and conquer -- Gradual change vs. divergence -- The curse of the clock radio -- Swiss Army knife thinking -- Bad ideas never die -- The great tree of high-tech brands -- The great tree of low-tech brands -- The mystery of the missing links -- Survival of the firstest -- Survival of the secondest -- The power of pruning -- Creating a category -- Establishing an enemy -- Launching the brand -- Wrapping things up.

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