The origin of brands : (Record no. 101925)

MARC details
000 -LEADER
fixed length control field 01699nam a22004214a 4500
001 - CONTROL NUMBER
control field ocm54415555
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20251028092334.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 060418s2004 nyua 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2004042466
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0060570148
029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC)
OCLC library identifier NLGGC
System control number 261713930
035 ## - SYSTEM CONTROL NUMBER
System control number (Sirsi) i9780060570149
035 ## - SYSTEM CONTROL NUMBER
System control number (Sirsi) i9780060570149
035 ## - SYSTEM CONTROL NUMBER
System control number (Sirsi) i9780060570149
035 ## - SYSTEM CONTROL NUMBER
System control number (Sirsi) i9780060570149
035 ## - SYSTEM CONTROL NUMBER
Canceled/invalid control number (Sirsi) 169790
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency YBM
-- BAKER
-- IXA
-- NLGGC
-- VF$
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD 69.B7
Item number R538 2004
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) HD 69 .B7 R538 2004
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Ries, Al.
245 14 - TITLE STATEMENT
Title The origin of brands :
Remainder of title discover the natural laws of product innovation and business survival /
Statement of responsibility, etc. Al Ries and Laura Ries.
250 ## - EDITION STATEMENT
Edition statement 1st ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. HarperCollins,
Date of publication, distribution, etc. 2004.
300 ## - PHYSICAL DESCRIPTION
Extent x, 308 p. :
Other physical details ill. ;
Dimensions 22 cm.
500 ## - GENERAL NOTE
General note Includes index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note The great tree of life -- Predicting the future -- Divide and conquer -- Gradual change vs. divergence -- The curse of the clock radio -- Swiss Army knife thinking -- Bad ideas never die -- The great tree of high-tech brands -- The great tree of low-tech brands -- The mystery of the missing links -- Survival of the firstest -- Survival of the secondest -- The power of pruning -- Creating a category -- Establishing an enemy -- Launching the brand -- Wrapping things up.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding (Marketing)
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products
General subdivision Management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element New products
General subdivision Management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Merkartikelen.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Merken.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Ries, Laura.
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Library of Congress Classification     Storms Research Center Storms Research Center Main Collection 10/28/2025   HD 69 .B7 R538 2004 98630626 10/28/2025 25.00 10/28/2025 Book