Essentials of marketing research / William G. Zikmund.

By: Material type: TextPublication details: Fort Worth, TX : Dryden Press, c1952.Description: xxii, 422 p. : col. ill. ; 26 cmISBN:
  • 0030243564
Subject(s): LOC classification:
  • HF 5415.2 .Z537 1952
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Item type Current library Call number Status Barcode
Book Storms Research Center Main Collection HF 5415.2 .Z537 1952 (Browse shelf(Opens below)) Available 98629186

Includes bibliographical references and index.

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