Essentials of marketing research / (Record no. 100716)

MARC details
000 -LEADER
fixed length control field 00762cam a2200253 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20251028092313.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 980708s1952 txua b 001 0 eng
001 - CONTROL NUMBER
control field ocm40467445
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 98071173
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0030243564
035 ## - SYSTEM CONTROL NUMBER
System control number (Sirsi) i9780030243561
035 ## - SYSTEM CONTROL NUMBER
System control number (Sirsi) i9780030243561
035 ## - SYSTEM CONTROL NUMBER
System control number (Sirsi) i9780030243561
035 ## - SYSTEM CONTROL NUMBER
Canceled/invalid control number (Sirsi) 165383
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415.2
Item number .Z537 1952
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Zikmund, William G.
245 10 - TITLE STATEMENT
Title Essentials of marketing research /
Statement of responsibility, etc. William G. Zikmund.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Fort Worth, TX :
Name of publisher, distributor, etc. Dryden Press,
Date of publication, distribution, etc. c1952.
300 ## - PHYSICAL DESCRIPTION
Extent xxii, 422 p. :
Other physical details col. ill. ;
Dimensions 26 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research.
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Library of Congress Classification     Storms Research Center Storms Research Center Main Collection 10/28/2025   HF 5415.2 .Z537 1952 98629186 10/28/2025 149.99 10/28/2025 Book