Second stage entrepreneurship : ten proven strategies for driving aggressive growth / Daniel J. Weinfurter.

By: Material type: TextPublisher: New York : Palgrave Macmillan, 2013Edition: First editionDescription: xiv, 210 pages : illustrations ; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781137302588 (alk. paper)
  • 1137302585 (alk. paper)
Subject(s): LOC classification:
  • HD 30.28 .W3755 2013
Contents:
Foreword / by Gary Loveman, Chairman and CEO of Caesar's Entertainment -- Introduction -- Grow or die -- New capital sources -- Install a board of directors -- "Create, don't compete" -- Hiring smart! -- The new model for selling -- Managing beyond metrics -- Growth marketing -- The total customer experience -- Culture matters -- The keys to effective leadership -- Appendix: Exit strategy : moving on.
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Holdings
Item type Current library Call number Status Barcode
Book Storms Research Center Main Collection HD 30.28 .W3755 2013 (Browse shelf(Opens below)) Available 98647490

Includes bibliographical references and index.

Foreword / by Gary Loveman, Chairman and CEO of Caesar's Entertainment -- Introduction -- Grow or die -- New capital sources -- Install a board of directors -- "Create, don't compete" -- Hiring smart! -- The new model for selling -- Managing beyond metrics -- Growth marketing -- The total customer experience -- Culture matters -- The keys to effective leadership -- Appendix: Exit strategy : moving on.

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